Real brands, real numbers

We built a shared content core with market-specific execution layers.

• One master content calendar, localized per market
• Tone-of-voice guide adapted for NL and FR nuance
• Visual system consistent across all three accounts

• Carousel-first format for written storytelling
• Reels for product and behind-the-scenes content
• Stories series minimum 5 slides per topic

• 946 posts and 1,060 followers on the Europe account alone
• 421 posts / 501 followers (NL) and 255 posts / 425 followers (France)
• 1,986 combined followers and 1,622 combined posts across all three accounts
• All three accounts cross-follow each other — one recognisable brand, not three disconnected pages

We repositioned his personal brand around a specific point of view: most startups don’t need funding, they need a reality check.

• Content pillars built from his actual expertise, not generic advice
• Consistent posting rhythm with strategic hooks
• Profile and About section rewritten around one sharp thesis, not a resume

Three posts carried most of the weight — proof that a sharp point of view beats volume.

• “Something big is quietly happening in venture capital” — 105K impressions, 492 engagements
• “Jeff Bezos just did a little plot twist…” — 75K impressions, 74 engagements
• “Old man post” on founder generations — 71K impressions, 261 engagements

• 755,793 impressions over 365 days — up 3,757% year over year
• 2,784 followers — up 132% year over year
• 5,117 social engagements (3,191 reactions, 661 comments, 1,089 saves, 152 LinkedIn sends)
• 850 link visits driven directly from posts
• Audience: 30% companies of 2–10 people, 28% senior, 13% founders, concentrated in Rotterdam & The Hague

We built a repeatable content system instead of one-off posts.

• 30-day content calendar with defined formats
• Templates for recurring content types
• Engagement-first captions and hooks

• 164 posts published across the period
• Mix of carousels, Reels and Stories
• Consistent visual identity across all formats

• 26,351 views (May 31 – Jun 29)
• 1,449 interactions
• 1,524 followers, +34 new
• 3,412 accounts reached, up 49.9%
• 164 posts published