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A marketing studio from the Netherlands

Celar helps brands replace scattered marketing activity with one clear plan, and then carries it out. Every project is led by the founder, with specialist partners for design, video, ads and local-language copy.

Kseniia Kalashnikova, founder of Celar Marketing Lab

Founder

Kseniia Kalashnikova is a marketing strategist based in Utrecht with 7+ years of practice. She moved to the Netherlands on her own and built her career across international education, freelance work and entrepreneurship before founding Celar.

She knows both sides of marketing: the strategy, and the founder’s reality, where one person makes the decisions, creates the content and finds the clients. That is why Celar’s advice is built to be clear, practical and realistic for small teams.

EducationHigher School of Economics · International Business & ManagementIESEG Lille · International BusinessAudencia Nantes · Digital Marketing & ScienceAeres University of Applied Sciences, NL · Green Business AdministrationSAE University Amsterdam · Content Creation
Experience7+ years in product marketing, brand strategy, SEO, content marketing and video
LanguagesEnglish, Russian, French
Clients inNetherlands, Belgium, France, UAE and across Europe
PartnersDesign, video, ads and local-language copy

How we work

Plan first, then contentWe find the real problem before suggesting more posts or ads.
Fixed scope and priceYou know what you get, when, and how much it costs before we start.
You keep everythingStrategy, templates and playbooks stay with your team after the project.
Learn it yourselfCelar Marketing AcademyOnline programs and tools. Opening soon.
Get adviceWork 1:1Personal strategy sessions on one specific marketing question.Book a 1:1 session →
We do it for youCelar StudioSingle services, packages or a monthly marketing team.See services →