Daily tips
Templates
Courses
Webinars
12 dayslearning streak
+60 ptslesson completed

Build your marketing skills before you hire anyone.

A learning platform for business owners and experts who sell products and services. Free daily tips, lessons and templates, paid courses when you want to go deeper, and a personal dashboard that tracks your progress.

Join the waitlist See the dashboard

Your personal dashboard

Everything you’ve learned in one place. Try it: mark the next lesson as done.

Celar Marketing Lab logoACADEMY
Good morning, AnnaLevel 4 · Strategist
12day streak
760points
18materials completed
1certificates
Continue · Marketing Intensive Lesson 8: Your 90-day plan
70%
Tip of the day1 / 6
Write your next post for one specific client you already have. It will sound clearer to everyone else too.
Recently completed
✓Simple monthly reportLesson
✓Turning followers into enquiriesLesson
✓Brand Voice CheatsheetTemplate

Free for every member

Sign up and start learning straight away. No card needed.

Daily tipsOne practical tip every day, short enough to use the same day.
Marketing factsHow buyers think and why some ideas work, in a few lines.
Short lessonsArticles and mini-lessons on positioning, content and sales.
Templates and checklistsReady files to copy into your own work.
Webinar recordingsPast live sessions, available any time.

Courses and products

When you want to go deeper into one part of marketing. Everything you buy appears in your dashboard.

Free Social Launch Strategy A step-by-step plan to launch your social media channel.
FreeNotify me →
Templates Brand Voice Cheatsheet Define how your brand sounds and keep it consistent.
€12Notify me →
Templates ICP Workbook Describe your ideal client and what makes them buy.
€19Notify me →
Templates Content Audit Template Check your existing content and see what to keep, fix or drop.
€24Notify me →
Courses SMM Without Budget: 30-Day Challenge 30 days, 15–30 minutes a day. Do the work and see your first result.
€28Notify me →
Courses SMM Without Budget: 6-Week Program 6 weeks, 2–3 lessons a week. Build a social media system that keeps working.
€78Notify me →
Templates EU Market Entry Checklist What to prepare before launching in another EU country.
€49Notify me →
Reviews Express Brand Check A quick review of your brand with clear next steps.
€69Notify me →
Courses Marketing Intensive The full course: positioning, content, channels and your own marketing plan.
€397Notify me →
For teams Team Workshop A workshop for your team on building a marketing system.
€1,500Notify me →
Featured course

SMM Without Budget 2.0

For solo founders, small businesses, experts and bloggers who sell their own services or products. Plain language, focus on Europe (NL, BE, FR, DE), and on system and discipline instead of trends.

What to do today 30-Day Challenge 30 days, 15–30 minutes a day. Do the work and see your first result.
·Day 0: diagnostics and starting metrics·Days 1–28: daily tasks, templates, hooks and prompts·One track: Instagram, TikTok or LinkedIn·A daily discipline micro-task and fact of the day·Check-points on days 7, 14, 21 and 28·Day 29: results and certificate
€28Notify me →
Why and how to build a system 6-Week Program 6 weeks, 2–3 lessons a week. Build a system that keeps working. Video lessons and a European case every week.
Week 1Strategy: goals, audience, EU markets, platforms Week 2Brand & Profile: offer, brand voice, profile Week 3Content System: pillars, formats, production, AI Week 4Reach: social SEO, collaborations, communities, video Week 5Conversion & Ads: GDPR-aware funnel, lead magnet, first ad test Week 6Scale: analytics, multi-market EU, 90-day plan
€78Notify me →
Only in the ProgramChallengeProgram Ads-Boost test, budget, setup EU rulesBasic checklistFull module, multi-market NL/BE/FR/DE FunnelCTA ladder, comment-to-DMFull funnel, lead magnet, email Case studies-A European case every week Video lessons-Yes

Started with the Challenge? Your €28 counts towards the Program. Upgrade for €50.

Questions

Who is the Academy for?+

Business owners and experts who sell services or products and want to understand marketing before hiring a team.

What can I use for free?+

Daily tips, marketing facts, short lessons, templates and checklists, and webinar recordings. You only need an account.

What does the dashboard track?+

Completed materials, course progress, your daily streak, points and level, certificates and the tips you saved.

How is this different from Celar Studio?+

In the Studio we do the marketing for you. In the Academy you learn to do it yourself. You can move to the Studio at any time.

When does it open?+

We’re preparing the first materials now. Waitlist members get access first.

Join the waitlist

We’ll email you when the Academy opens, with early access to the free materials.

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